Description
Capturing Leads and Subscribers
What was previously a simple lead capture form has turned into dozens of different options. Now someone can enter your audience by
- visiting a landing page,
- requesting information,
- buying a product or
- sending you a message.
Lead capture and managing your Audience now has many different aspects to manage.
Your Audience Database
The key elements of your audience database include your clients’ first name and email addresses. Once you have collected these in a structured format like Excel, you can very easily import that information and start crafting a campaign.
You can also use online integrations to sync your contact details from Xero, Salesforce or hundreds of other online software sources.
Audiences these days are no longer just related to email addresses and MailChimp enables you to market and retarget your marketing to prospects and customers in lots of different ways.
A Key piece of information you should start to capture are your contacts mobile numbers and use SMS marketing to reach them.
Email Marketing Campaigns and CTA’s
An email marketing campaign will include settings like:
- Audience (because you can have more than one email marketing list
- Subject
- Message contents
- Call-to-action (CTA).
The CTA is pivotal to your email marketing campaign. If you’re just sending an email to provide people with information for the sake of it, without giving them a reason to take action, you could be throwing away your time and money. People are busy and bombarded with messages, make yours’ count.
The other purpose/s of a single CTA or more is to obtain more website traffic, more conversions and, ultimately, to see that you earn more money from your existing customers.
Email Marketing Funnel and Reporting
Your email marketing software is not just a piece of interesting software that captures the details of your customer but a tool to help increase website visitors, increase engagement with your business and ultimately result in more income and profit.
After you send your email marketing campaign you can directly measure its success using these metrics:
- Open rate: how many subscribers actually open the email message
- Click rate: how many subscribers click on a link in your message
- Engagement: how many people share or reply to your message
